Introduction
The Tourism Guidance Course is a foundational program designed to qualify individuals to become professional tour guides. The course focuses on equipping participants with the essential knowledge and skills to understand the tourism industry and provide exceptional experiences for tourists.
General Objective
The course aims to develop participants' tourism guidance skills, enabling them to provide accurate, engaging information and enhance the overall visitor experience.
Detailed Objectives
- Understanding Tourism Principles: Identifying types of tourism and their global significance.
- Developing Communication Skills: Enhancing the ability to interact effectively with tourists.
- Knowledge of Landmarks: Familiarization with historical and cultural sites.
- Group Management Strategies: Mastering the efficiency of managing tour trips.
- Language Skill Enhancement: Improving the ability to communicate in multiple languages.
Training Modules
Module 1: Introduction to Tourism and Hospitality
- Defining the tourism and hospitality sector.
- Industry components (Transportation, Accommodation, Entertainment, Food, Marketing).
- The sector's importance to local and global economies.
- Types of tourism (Leisure, Medical, Cultural, Environmental, etc.).
- Work ethics in tourism and hospitality.
Module 2: Communication Skills and Customer Service
- Effective communication techniques with tourists and guests.
- The importance of first impressions.
- Excellence in hospitality customer service.
- Cross-cultural communication and diversity.
- Complaint management and enhancing guest satisfaction.
Module 3: Tourism and Hotel Facility Management
- Types of hospitality establishments (Hotels, Resorts, Restaurants, Travel Agencies).
- Work organization within hotels and tourism facilities.
- Hotel departments and their respective roles.
- Front desk operations, reservations, and room service.
- Quality standards in service delivery.
Module 4: Tourism Marketing and CRM
- Concepts of tourism marketing.
- Promoting tourist sites and services.
- Building a destination’s tourism identity.
- Utilizing social media in tourism marketing.
- Customer Relationship Management (CRM) in hospitality.
Module 5: Occupational Health and Safety
- Safety and hygiene protocols in hotels and restaurants.
- First aid and emergency procedures.
- Crisis management (e.g., pandemics, natural disasters).
- Guest data protection and privacy.
- National tourism and hospitality laws.
Module 6: Professional Development and Workplace Behavior
- Professional etiquette and job discipline.
- Tact and professional appearance.
- Working under pressure and adaptability.
- Teamwork and cross-functional collaboration.
- Career growth opportunities within the sector.
Accreditation
- Local Accreditation: Institute of Research and Consulting Services at Bisha University – MOTQEN for Professional Certificates.
- International Accreditation: The CPD Standards Office (Continuing Professional Development).
Program Specifications
- Language: Arabic (with technical terms provided in English).
- Duration: 15 Training Hours.
- Schedule: 3 Days.
- Format: Online (Distance Learning).
Learning Outcomes
By the end of the program, trainees will be able to:
1. Knowledge-Based Outcomes
- Identify tourism/hospitality concepts and their socio-economic impact.
- Understand the industry structure (Aviation, Accommodation, Guiding).
- Grasp the basics of hotel management according to international standards.
- Distinguish between various types of tourism (Domestic, Religious, Eco-tourism, etc.).
2. Skill-Based Outcomes
- Master customer service for diverse cultural backgrounds.
- Apply effective communication and time management under pressure.
- Handle reservations and electronic booking systems.
- Manage complaints and provide professional solutions.
3. Behavioral and Professional Outcomes
- Embody professionalism, tact, and hospitality values.
- Commit to ethical standards in a fast-paced environment.
- Gain a foundation for advanced specialized certifications in destination management.
Target Audience
- Current employees in tourism, hotels, and hospitality.
- Recent graduates and students in related fields.
- Travel agency staff and tour operators.
- Entrepreneurs and tourism project founders.
- Government employees in tourism and municipal authorities.
- Event, exhibition, and festival organizers.
Program Advantages
- Comprehensive Qualification: Covers all integrated aspects of tourism and hospitality.
- Career Support: Enhances employability in hotels, airports, and event management.
- Soft Skills: Focuses on service-oriented thinking and flexible problem-solving.
- Entrepreneurial Preparation: Provides the foundation to launch SMEs in tourism.
- Vision 2030 Alignment: Supports national transformation by qualifying local talent for a strategic sector.
Examination Details
- Prerequisites: None.
- Language: Arabic.
- Number of Questions: 30.
- Time Limit: 1.5 Hours.
- Passing Grade: 70%.
- Question Format: Multiple Choice (MCQ) / True or False.
- Method: Online.
